An online store should stock officially licensed "Secret Life of Pets" products for several compelling reasons. Firstly, the brand association with a popular franchise ensures that the products are instantly recognizable, appealing to a vast audience who love the characters and story. This boosts potential sales due to established fan base. Secondly, official licensing guarantees product quality and adherence to certain standards, ensuring customer satisfaction and reduced return rates. It also protects the store from potential legal issues that arise from selling counterfeit or unlicensed merchandise. Additionally, promoting officially licensed products enhances the store's reputation, portraying it as a trusted retailer that values authenticity. Such products often come with promotional support, leveraging movie releases or media events, leading to spikes in interest and sales. In essence, stocking licensed "Secret Life of Pets" merchandise sourced from a wholesale distributor capitalizes on established popularity, assures quality, avoids legal pitfalls, and reinforces the store’s credibility.